Focused digital expertise for innovation accelerators.
What makes a high-performing website?
James Wylie
Generative AI search for knowledge owners
What marketers of innovation businesses need to know about Generative AI search
Generative AI is changing how people search and disrupting traditional marketing channels. Now is the time to train your own AI model and curate knowledge-driven customer experiences that position your organisation as the trusted leader in your field.
James Wylie
Surface hard to find knowledge with Generative AI Search
In the next two years Generative AI search will become the de facto way of interrogating large bodies of expert knowledge buried in digital channels such as websites, communities, videos and intranets. We predict that companies who enhance Large Language Models with their own knowledge will become the information leaders of their markets.
Luke Wotton
Build a Generative AI expert trained on your organisation's expertise.
We train Generative AI search experts for knowledge owners, so they can create knowledge- driven customer interactions that develop trust, push brand awareness, and deliver commercial outcomes.
more about high performing websites
Faster production, better accessibility, more efficient with your £££. Welcome to the world of design systems.
A design system is a codified library of visual design and code wrapped in governance that determines ownership and operational practices. We recommend design systems for every company we work with because they are an efficient and cost-effective way of managing business-critical websites.
The ideal tech structure for business-critical websites
A business-critical website built entirely in a single code base – usually a Content Management System – will quickly develop performance and security issues. We recommend website owners implement an enterprise tech structure that creates separation between services, as explained in this article.
Effective routes to AA web accessibility for corporate websites
There are 3 ways to bring your corporate website or innovation accelerator into line with WCAG AA web accessibility standards. Option one is best for companies needing fast compliance. Options 2 and 3 are staged approaches that embed accessible design into your culture and operations.
Introducing intrinsic design – a new era in high-performing websites
Like responsive design, intrinsic design is both a philosophy and a website toolkit. Websites using this approach are higher-performing and provide a smoother user experience on all devices, now and in the future.
What to think about when undertaking a website restructure
Corporate website restructures can be daunting for marketing teams. However, if managed well, they can deliver a significant uplift in engagement and conversions, often without having to re-write all your content.