In this talk, we’ll explore how public sector innovation communities can leverage knowledge-based search, generative summaries, and AI-driven collaboration to harness years of accumulated expertise.
Luke, James & Rachel discuss essential factors they see in successful high performing sites for innovation accelerators. These are complex sites, with multiple audience groups, at different stages in their innovation journey. Their job is to build trust, share knowledge and collect critical customer data.
Corporate website restructures can be daunting for marketing teams. However, if managed well, they can deliver a significant uplift in engagement and conversions, often without having to re-write all your content.
There are 3 ways to bring your corporate website or innovation accelerator into line with WCAG AA web accessibility standards. Option one is best for companies needing fast compliance. Options 2 and 3 are staged approaches that embed accessible design into your culture and operations.
A design system is a codified library of visual design and code wrapped in governance that determines ownership and operational practices. We recommend design systems for every company we work with because they are an efficient and cost-effective way of managing business-critical websites.
A business-critical website built entirely in a single code base – usually a Content Management System – will quickly develop performance and security issues. We recommend website owners implement an enterprise tech structure that creates separation between services, as explained in this article.
In the next two years Generative AI search will become the de facto way of interrogating large bodies of expert knowledge buried in digital channels such as websites, communities, videos and intranets. We predict that companies who enhance Large Language Models with their own knowledge will become the information leaders of their markets.
Generative AI is changing how people search and disrupting traditional marketing channels. Now is the time to train your own AI model and curate knowledge-driven customer experiences that position your organisation as the trusted leader in your field.
We’ve spent the last five years building an agency that makes high-performing websites, so we know a thing or two about what works. This article explains some key principles that CMOs and website owners should be aware of when addressing performance.
In this episode,…
James, Luke and…
Part II in our series where Luke, James & Rachel discuss essential factors they see in successful high performing sites for innovation accelerators. These are complex sites, with multiple audience groups, at different stages in their innovation journey. Their job is to build trust, share knowledge and collect critical customer data.
Generative AI search transforms how innovation communities access and use their knowledge. Instead of losing valuable insights in podcasts, reports, or discussions, you can train a custom Generative AI Expert to surface them instantly. This creates faster, more contextual discovery and helps teams turn scattered information into actionable outcomes that drive innovation forward.