Every innovation organisation we work with has the same problem. Years of reports. Hundreds of PDFs. Feasibility studies, programme evaluations, market analyses, technology assessments. All of it sitting in shared drives or document management systems, theoretically accessible, practically invisible.
AI is fundamentally changing how innovation organisations are discovered, and most aren’t ready. This article explores why current infrastructure is failing, what visibility means now, and how to structure content for both AI discovery and modern user expectations.
As AI tools increasingly handle the mechanics of code generation, a fundamental question emerges: what happens to the human elements of software design? When anyone can prompt an LLM to produce functional interfaces in seconds, the differentiator isn't the code, it's the thinking behind it.
After four years specialising in building digital platforms for innovation accelerators, we’ve productised our offering. Four core products, each designed for a specific stage of the innovation cycle, all built on shared infrastructure that gets smarter over time.
Corporate website restructures can be daunting for marketing teams. However, if managed well, they can deliver a significant uplift in engagement and conversions, often without having to re-write all your content.
There are 3 ways to bring your corporate website or innovation accelerator into line with WCAG AA web accessibility standards. Option one is best for companies needing fast compliance. Options 2 and 3 are staged approaches that embed accessible design into your culture and operations.
A design system is a codified library of visual design and code wrapped in governance that determines ownership and operational practices. We recommend design systems for every company we work with because they are an efficient and cost-effective way of managing business-critical websites.
A business-critical website built entirely in a single code base – usually a Content Management System – will quickly develop performance and security issues. We recommend website owners implement an enterprise tech structure that creates separation between services, as explained in this article.
In the next two years Generative AI search will become the de facto way of interrogating large bodies of expert knowledge buried in digital channels such as websites, communities, videos and intranets. We predict that companies who enhance Large Language Models with their own knowledge will become the information leaders of their markets.
Generative AI is changing how people search and disrupting traditional marketing channels. Now is the time to train your own AI model and curate knowledge-driven customer experiences that position your organisation as the trusted leader in your field.
We’ve spent the last five years building an agency that makes high-performing websites, so we know a thing or two about what works. This article explains some key principles that CMOs and website owners should be aware of when addressing performance.