Softwire

Rebranding an established software company for triple digit growth.

We evolved the brand over a 5 year period helping Softwire launch new service lines, treble turnover and double headcount.

On this page

A unified brand message.

A unified brand message.

Through discussion groups, we tested six ways to explore how Softwire could position themselves.

These were refined to form an overarching brand statement that gives a unique take on Software development, with a reassuring tone and flexibility to allow the addition of related services in the future.


Distinct, precise and uniquely Softwire.

Distinct, precise and uniquely Softwire.

To create the distinctive wordmark we used the Montserrat – Bold font as the starting point, then tweaked it to make it uniquely theirs.


A vibrant colour system.

A vibrant colour system.

The original colour was a traditional tone of blue, so we enhanced it slightly, and injected vibrancy with supporting colours.


Achieving forward momentum.

Achieving forward momentum.

Forward momentum represents the unification of Softwire’s ambitions and the technology they utilise to achieve success for their clients.


People, culture and inclusivity.

People, culture and inclusivity.

Softwire are one of the most people aware and inclusive companies we have worked with, and it’s a culture that’s been pivotal to their success.

We used photography of their employees to give a clients and future employees and view of the people behind the company.


A design system for service icons.

A design system for service icons.

We created a modular system for icons, where elements could be combined into new icons.


A vibrant place to work.

A vibrant place to work.

The key brand elements brought vibrancy to their work space.


Looking to the future.

Looking to the future.

We continue to evolve the brand as the company and their service offering grows. We are currently working on the employer brand and improving engagement around the service offering.