Reworking content structure drove a 39% increase in overall engagement.

The Satellite Applications Catapult website had become increasingly difficult to navigate, often leading users into content cul-de-sacs.

We took over the support and maintenance of their existing site and created a new optimised structure that dynamically links content across customer journeys and surfaces relevant information around key missions and services.

Summary

With a reworked content structure, people stay longer on the website, find the content that matters to them, and service awareness and conversions have increased.

+ 39% overall interaction growth – across the platform.
+ 120% page views – users are exploring far more content per visit.
+ 35% session depth – more engaged sessions per active user.
+ 1,800% users on site for more than 3 minutes.
+ 1,777% key user interactions – after restructuring content pathways.
+ 1,700% users visiting 5+ pages within 30 days of last visit.

Transforming engagement through connected content

Since launch, the reworked site has delivered a step change in user engagement.

Event interactions increased by 38.5%, while key events rose by an exceptional 1,777%.

Page views climbed 119.7%, and engaged sessions per active user grew 35%.

Visitors are spending significantly more time on site, with users staying over three minutes up by 1,802%, and exploring more content per session.

These results show how a connected, taxonomy-driven content framework can transform digital behaviour: users are now finding what matters, staying longer, and engaging more deeply with Satellite Applications Catapult’s services and missions.

Connecting content for better discoverability and relevance

One of the key challenges was the site’s overly simplified navigation and siloed content, which frequently left users at dead ends. With essential information buried behind a conventional burger menu, visitors struggled to gain a comprehensive view of Satellite Application Catapult’s offerings.

These are common hurdles for innovation-led organisations with diverse audiences and complex missions. Compounding the issue, multiple development teams had worked on the site over time, resulting in inconsistent structures and technical complications.

By addressing the core structure of the content, we brought clarity and cohesion to Satellite Application Catapult’s services and missions.

Taxonomy-driven content structure

To unify the experience, we implemented a taxonomy-driven content structure. This approach allowed us to link content across services, missions, and industries, laying the groundwork for more engaging and informative user journeys.

Connected content hubs

Building on this foundation, we created content hubs that dynamically aggregate related content based on shared taxonomies. Rather than limiting users to specific content types, such as blogs or articles, these hubs surface all relevant information in one place.

Mega Menu

We replaced the hidden burger menu with a clear, accessible mega menu that gives users an immediate overview of the site’s full breadth

Summary

With a reworked content structure, people stay longer on the website, find the content that matters to them, and service awareness and conversions have increased.

+ 39% overall interaction growth – across the platform.
+ 120% page views – users are exploring far more content per visit.
+ 35% session depth – more engaged sessions per active user.
+ 1,800% users on site for more than 3 minutes.
+ 1,777% key user interactions – after restructuring content pathways.
+ 1,700% users visiting 5+ pages within 30 days of last visit.

Get in touch if you’d like to move beyond one-off fixes and create a website that improves continuously through structured, long-term support.

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