RAW WINE

A digital guide for event attendees to plan their day of tasting, discover new wines and make tasting notes.

The brief was to replace the legacy printed catalogues with a digital companion that was faster and cheaper to produce, more environmentally friendly and allowed us to capture valuable consumer data.

5,100+ Guide sign-ups
2,485 tasting notes
5,729 wine ratings
3,224 loved wines

On this page


We visited the fairs to understand how attendees went about their day.

We visited the fairs to understand how attendees went about their day.


We designed the digital guide to enhance their experience.

We designed the digital guide to enhance their experience.

Explore wines by grape, region, style, and plan routes using the map

Make personalised shortlists of wines

Rate wines and make notes for future reference

The application had to be fast to use, quick to deploy.

The application had to be fast to use, quick to deploy.


The application had to be extremely lightweight and fast to load due to the large amount of people using it at the same time at the same location at the event.

The app was built to be quick to deploy for each fair, stay online post fair to give a historical record and is gathering approximately 3,500 wine ratings from industry pundits and consumers at every fair.


Results

The digital guide was a success, saving print costs and giving access to more consumer information.