RAW WINE
A digital guide for event attendees to plan their day of tasting, discover new wines and make tasting notes.
The brief was to replace the legacy printed catalogues with a digital companion that was faster and cheaper to produce, more environmentally friendly and allowed us to capture valuable consumer data.
5,100+
Guide sign-ups
2,485
tasting notes
5,729
wine ratings
3,224
loved wines
On this page
We visited the fairs to understand how attendees went about their day.
We visited the fairs to understand how attendees went about their day.
We designed the digital guide to enhance their experience.
We designed the digital guide to enhance their experience.
Explore wines by grape, region, style, and plan routes using the map
Make personalised shortlists of wines
Rate wines and make notes for future reference
The application had to be fast to use, quick to deploy.
The application had to be fast to use, quick to deploy.
The application had to be extremely lightweight and fast to load due to the large amount of people using it at the same time at the same location at the event.
The app was built to be quick to deploy for each fair, stay online post fair to give a historical record and is gathering approximately 3,500 wine ratings from industry pundits and consumers at every fair.