The Digital Twin Hub: Connecting 6,000+ members in a specialist innovation community

We partnered with Connected Places Catapult to develop the Digital Twin Hub as a living knowledge community, bringing together experts from industry, academia, and government to share insight and drive adoption of digital twin innovation.

Our approach

We designed and delivered a modern, scalable online community platform that showcases the Digital Twin Hub’s brand and supports a diverse set of community tools.

Key features and contributions:

Home & hub experience: A clear landing space inviting newcomers to “Discover, connect, and innovate with professionals”.

Structured navigation: Simplified paths into core areas—including events, forums, resources, Gemini Calls, and project registers—helping users find what they need fast.

Community onboarding: Prominent sign-up prompts with inclusive messaging (“even if you’re just starting to gain an understanding of digital twins”) reduce barriers to entry.

Engagement architecture:

• Discussion themes (e.g., Concepts, Competencies, Pathway to Value), encouraging focused conversations and practical learning.
• Community Calendar, Gemini Calls (live and online), events, and workshops as recurring touch-points for knowledge-sharing and connection.
• Organisation showcase pages, enabling members to highlight case studies, news, presentations, and collaboration opportunities.

Resource-rich content hub: Hosts directories, case studies, research registers, podcasts, toolkit downloads, Gemini Papers, and news—all navigable and easily discoverable  .

Governance and participation layers: Structured entry points to strategic boards, advisory groups, working groups, and community councils—empowering members to shape direction  .

Spotlight: the Gemini Call

At the heart of the DT Hub is the Gemini Call, a weekly gathering where community members share updates, presentations, and insights on digital twin innovation. Over the past three years, it has become a cornerstone of knowledge exchange, featuring hundreds of speakers and attracting participants from across industry, academia, and government.

In the new platform, the Gemini Call is given greater visibility and accessibility:

Dedicated space: each session is listed with recordings, slides, and summaries, making knowledge easy to revisit and share.

Integrated engagement: members can discuss topics directly in the community, extending the value of the live call into ongoing dialogue.

AI-powered search: an additional tool unlocks the archive of past calls, enabling members to query insights from over three years of sessions instantly.

By embedding the Gemini Call into the platform, we turned a weekly event into a permanent knowledge resource , amplifying its impact and making it central to how members learn from one another.

Impact

The new platform is more than just a website, it’s a living, purpose-led community.

Today, the DT Hub connects more than 6,000 members in an active knowledge community. It sustains engagement through Gemini Calls and events, makes resources and case studies searchable, and gives members clear ways to contribute. The result is a platform that not only supports collaboration, but deepens the Hub’s role as a trusted convenor for digital twin innovation.

Get in touch if you’d like to explore how a community platform can help your organisation connect people, share knowledge, and sustain innovation at scale.