Transforming an enterprise B2B site into a focused lead generation & data collection machine.
Connected Places Catapult was founded by Innovate UK, the Government’s innovation agency. Its purpose is to connect businesses with academic communities and local governments to accelerate innovation for the UK’s cities, towns & transport systems.
Results and outcomes
We reworked & restructured over 800 pages of content to produce a subset of hyper-engaged users, who spend an average of 16 minutes on the site and can be identified by name & company in the CRM.
2000+
new customer leads
new customer leads
500% increase
in engagement for key content
in engagement for key content
Every critical data point collected from 80% of people who read reports
Courtesy of our data collection product ‘the nudge’.
ZERO data loss through self-healing API integrations and non-cookie dependent data capture.
Beyond designing and building a powerhouse of a website for us, Temper restructured and optimised our online content. Such was the impact, that we had someone say they now “really understood what we do”.
WHAT WE DID:
reworking the site structure to focus on key industries
refocusing the existing articles into an online publication
simplifying the sales messages to be more customer centric.