The discovery problem: AI is changing how customers find you and what they expect when they arrive

Master your customer discovery journey

AI-search behaviours are reshaping how companies are found online. As LLMs build their picture of the innovation landscape, organisations that make themselves visible now will be found faster by the customers who need them.

Create a structure that ensures AI discoverability

Learn how to structure your content so when founders ask ChatGPT ‘What innovation support exists for transport SMEs?’ or ‘Which UK Catapult specialises in digital twins?’, your organisation is more likely to be mentioned in the answer and cited.

We’ll show you what makes content discoverable to AI, and how to apply it to your key programmes and capabilities.

Guide website visitors to relevant answers faster

Discover how to align your website with question-based user behavior.

When someone asks ‘What capabilities do you have in quantum computing?’ or ‘How do I access your testbed facilities?‘, they’ll find clear answers in seconds, not minutes.

You’ll learn how to reduce friction across the entire journey, from AI search to on-site action.

What We’ll Cover

Three parts that take you from understanding the shift to having a practical response plan.

Part 1: The AI visibility challenge

We’ll start by showing you what’s actually happening when founders use AI to research innovation support, and why most organisations are missing the full picture.

• See what AI search tools know about UK innovation accelerators (live demo)
• Understand the three factors that determine whether AI can find and cite your organisation
• Learn why content structure matters as much as content quality
• Understand the role of earned media in maximising AI discoverability
• Learn the tools and techniques for monitoring AI visibility

Part 2: The website experience gap

Once you understand AI visibility, we’ll look at what happens when people actually reach your site, and why navigation-based design is no longer the optimal path to information.

• Learn how question-based user expectations differ from navigation-based design
• See what adaptive interfaces look like (without chatbots or search boxes)
• Understand how the same infrastructure solves both AI visibility and website experience

Part 3: Your action plan

Finally, we’ll translate this into specific steps you can take back to your organisation, from changes you can implement this week to strategic planning for the next 6-12 months.

• Identify content changes you can make immediately with your current systems
• Understand how to build a strategic roadmap for the next quarter
• Learn when infrastructure investment makes sense and how to build the case internally
• Leave with implementation guides and worksheets to help your team act on what you’ve learned

After the event – Join The Innovation People Community

All attendees will receive an invitation to our innovation community. A network for people working in innovation to help stay up to date with developments in digital platforms, Large Language Model visibility, and changes in user behaviour.

Community access includes:

• Expert guidance from our team, ask questions at any time 
• Access to learning content, templates and frameworks
• Peer discussions with other innovation professionals
• Ongoing updates on the impact of AI tech and user trends

Who’s this for

This session is relevant for anyone responsible for visibility, engagement, and discoverability at innovation accelerators, including:

• Marketing & Comms Teams responsible for organisational visibility and positioning.
• Business Development Leaders connecting with potential partners, SMEs, and enterprise clients.
• Digital/Content Leads managing your website and online presence.
• Innovation Directors thinking strategically about how your organisation stays discoverable as user behaviour shifts.

Register

Spaces are limited to 12 attendees to ensure meaningful discussion and Q&A. Register now to secure your place.